ShoppersMarketing | Retail Sales Accelerator

Bio

Rich Doucette

A Marketing guy with a Sales mentality, Rich was most recently the Senior Vice President of New Business Development at Pyramid Radio, offering in-store audio shopper marketing with paid advertising at Staples, CVS, TJMaxx reaching over 56 million shoppers per week.

With over 30+ years in the communications business, Rich is uniquely qualified to create integrated marketing and sales solutions for clients. For the past 15 years he has focused on the innovation and development of non-traditional media channels to reach consumers with advertising and promotions.

A long-standing member of the Boston advertising community, Rich started his career at Hill Holliday in the early 70’s. Rich has held senior positions at Arnold, The New England Patriots, Infinity Broadcasting, Houston Advertising, Knight Stations and Major Market Radio and prior to Pyramid was SVP Sales at Alloy Marketing & Promotions (AMP), a major national Sales Promotion company specializing in cutting-edge brand promotions.

His clients and colleagues view Rich as a trusted, turnkey marketing solutions-partner offering strategic thinking, integration, flawless execution and demonstrated ROI to drive sales.

Rich’s other activities include board involvement at the Citi/Wang Center for the performing arts, Lesley University and Downtown Crossing Association. Rich is past chairman of the Advertising Club of Boston, Art Institute of Boston, and has served on the boards of The New England Broadcasters Association, Peace Games and Neurofibromatosis of Massachusetts.